Having ‘skin in the game’ requires all members to ‘feel’ our success or failure, to own that feeling and embrace being part of something greater than themselves.
Partnerships & projects are always more successful when everyone involved has a vested interest in its success.
Our customers are our lifeblood; we should never insulate ourselves from the risks they face, but share them and work to mitigate risks and drive successes every day, in every way.